Creating and Managing E-Commerce Stores in Odoo 17
Activating the eCommerce Module
To get started with your online store:
Apps → Install "Website" and "eCommerce"
This gives you a full-featured website builder with product catalogs, shopping cart, payment integration, and customer portal features.
Adding Products and Categories
Go to:
Website → Products → Products → Create
Define for each product:
- 🛍️ Name, description, and pricing
- 📸 High-quality product images
- 📦 Inventory tracking and stock levels
- 🧾 Tax settings and variants (color, size)
Organize items into categories to make browsing easier for customers.
Designing Your Webshop
Use Odoo's website builder to customize your store:
- 🎨 Drag-and-drop blocks for banners, testimonials, featured products
- 🖥️ Mobile-responsive design templates
- 📚 Add blog posts, landing pages, and contact forms
You can preview your design in real time and apply changes instantly — no coding needed.
Managing Checkout and Payment Options
Odoo offers a smooth checkout experience with:
- 🛒 Guest or account-based checkout
- 👳 Integrated payment gateways (Stripe, Razorpay, PayPal, etc.)
- 🏷️ Coupons, promotions, and free shipping rules
You can also customize order confirmation pages and transactional emails.
Shipping and Inventory Integration
Link your store with backend logistics for automated fulfillment:
- 🚚 Real-time shipping rates and delivery methods (UPS, FedEx, DHL)
- 📦 Warehouse stock management (syncs with Sales & Inventory apps)
- 📤 Auto-create delivery orders once a sale is confirmed
No need for external tools — everything is built into your ERP workflow.
Improving Customer Experience
Give shoppers the features they expect:
- 👤 Secure login and customer portal
- 📜 Order history and invoice downloads
- 📬 Email notifications for order updates
- 💬 Optional live chat or contact forms
You can also add product reviews, wishlist buttons, and real-time stock indicators.
Analytics, Reporting, and Sales Insights
Use Odoo's dashboards to track performance:
- 📊 Sales by product, channel, or campaign
- 📈 Abandoned cart tracking
- 💰 Revenue, margin, and conversion trends
Export reports to Excel or connect with third-party BI tools for deeper insights.
Conclusion
Odoo 17 gives you a complete eCommerce solution — from website design to checkout, shipping, and accounting — all in one place. Whether you're starting a new webshop or scaling an existing one, Odoo keeps you in full control.
Want help launching your online store with Odoo? Let our experts design and deploy it for you.
