Why Marketing Automation Matters
In today's digital world, customers expect timely, personalized communication. But manually managing emails, SMS, and follow-ups quickly becomes overwhelming. That's where Odoo 18 Marketing Automation shines — creating dynamic, data-driven campaigns that work while you sleep.
Less busywork. More meaningful engagement.
Creating Email Campaigns in Odoo
With Odoo's drag-and-drop email editor, you can design professional, mobile-friendly emails in minutes.
Email Features:
- Pre-designed templates
- Personalized content (merge tags for names, companies, etc.)
- Scheduled sending
- Open, click, and bounce tracking
Whether it's newsletters, product launches, or customer follow-ups — Odoo handles it beautifully.
SMS Campaigns for Instant Outreach
Want even faster responses? SMS marketing is built into Odoo 18.
- Send promotional SMS to segmented lists
- Remind customers of appointments or offers
- Automate SMS triggers based on behavior
SMS open rates are often 3x higher than email — making it a powerful addition to your toolkit.
Building Marketing Automation Workflows
Odoo lets you build smart workflows based on customer actions and behaviors.
Example:
- Lead fills out a form ➤ Send welcome email
- Lead opens the email ➤ Send product demo link
- Lead clicks the demo ➤ Assign salesperson follow-up task
These flows are easy to set up with Odoo's visual workflow builder — no coding required!
Lead Nurturing and Customer Journeys
Lead nurturing helps move prospects through your sales funnel over time.
- Score leads based on interactions (opens, clicks, website visits)
- Send progressive content based on their stage
- Re-engage cold leads automatically
With smart nurturing, you turn leads into loyal customers — without needing manual follow-ups at every step.
Customer Segmentation and Personalization
Odoo 18 lets you create targeted customer lists based on any field, behavior, or purchase history.
Segment Examples:
- Customers who bought Product A but not B
- Leads from a specific campaign or region
- Inactive customers (no purchase in 90 days)
Sending the right message to the right person at the right time increases conversion dramatically.
Campaign Analytics and A/B Testing
Data drives better decisions. Odoo provides detailed campaign reports, including:
- Open and click rates
- Conversion tracking
- Bounce and unsubscribe rates
Plus, you can A/B test email subjects, layouts, and calls-to-action to optimize results over time.
Best Practices for Marketing Success
- Keep your email lists clean and updated
- Use personalization wherever possible
- Mix email and SMS for maximum impact
- Automate based on real customer behavior, not just time
- Analyze every campaign and adjust strategies based on data
Conclusion
With Odoo 18 Marketing Automation, you can deliver smarter, faster, and more effective campaigns that drive real results — all while freeing your team from repetitive tasks.
Want to build powerful marketing funnels with Odoo? Let's design your marketing automation strategy together!
