Why Choose Odoo for eCommerce?
Most eCommerce platforms focus only on selling online. Odoo 18 goes further — it connects your store to inventory, accounting, CRM, marketing, and shipping. That means no more messy integrations or syncing errors — everything flows smoothly across your business.
Plus, Odoo gives you full control over your branding, design, products, and customer experience — all with a simple, intuitive interface.
Building Your Store with the Website Builder
Odoo's drag-and-drop Website Builder makes it incredibly easy to create a stunning online store — without needing to touch a single line of code.
Features:
- Pre-built themes and templates
- Customizable product pages
- SEO tools (meta titles, descriptions, sitemaps)
- Mobile-responsive design
Want a blog, FAQ section, or landing pages? You can add them in minutes.
Managing Products and Categories
In Odoo 18, product management is simple yet powerful. You can:
- Add unlimited products and variants (size, color, style)
- Organize products into categories and subcategories
- Set multiple pricing tiers (public price, reseller price, etc.)
- Track inventory per warehouse or location
- Add SEO-friendly URLs and meta info per product
Digital products (like downloads) and subscription services are also fully supported.
Shopping Cart, Checkout, and Payments
Odoo's built-in shopping cart and checkout process are optimized for conversion:
- One-page checkout option
- Guest checkout or account creation
- Discount codes and promotional pricing
- Multiple payment gateways (Stripe, PayPal, Authorize.Net, Adyen)
- Secure SSL support out of the box
Plus, you can recover abandoned carts automatically with email reminders.
Shipping and Delivery Options
Odoo supports real-time shipping rates and delivery management:
- Integrations with carriers like UPS, FedEx, DHL
- Calculate shipping costs at checkout
- Offer free shipping rules
- Send tracking numbers to customers
Streamline your fulfillment process and delight customers with fast, transparent deliveries.
Marketing and Promotions Tools
Grow your store's traffic and sales with built-in marketing features:
- Mass mailing campaigns (email marketing)
- Cross-sell and upsell suggestions
- SEO optimization tools
- Social media integration
- Coupon codes and loyalty programs
Everything is tightly connected to your CRM and lead generation pipelines — no external marketing systems required!
Inventory, Accounting, and CRM Integration
This is where Odoo really shines: complete backend integration.
- Sync orders with inventory to prevent stockouts
- Automatically generate invoices in accounting
- Capture new leads and customers into CRM
- Manage returns (RMA) easily from the backend
It's true "omnichannel" commerce made simple — whether you sell online, in-store, or both.
Best Practices for a Successful eCommerce Store
- Use high-quality product photos and descriptions
- Offer multiple payment and shipping options
- Leverage abandoned cart recovery emails
- Set up product reviews and customer testimonials
- Track sales and conversion rates with reporting dashboards
Conclusion
With Odoo 18, building and growing a professional eCommerce store is easier, faster, and smarter. You get the full power of ERP, CRM, Inventory, and Accounting behind your online shop — giving you a serious competitive advantage.
Ready to launch or upgrade your online store? Talk to our Odoo experts today!
