Odoo CRM vs Salesforce – Which CRM Wins on Features, Pricing & Flexibility?
CRM software has become essential for businesses looking to manage customer interactions, track leads, and improve sales efficiency. In this blog, we compare two of the most talked-about CRM platforms: Odoo and Salesforce. While Salesforce is the long-time market leader, Odoo is a rising star thanks to its affordability, flexibility, and ERP-level integration. Here's how they compare in 2024.
1. Company Snapshot
- Odoo CRM: Part of the Odoo ERP suite, offering tight integration with other modules like Sales, Inventory, and Accounting. Open-source and modular, ideal for SMBs and growing enterprises.
- Salesforce: Cloud-based CRM pioneer with rich feature sets, AI integrations, and vast third-party app support. Best known for its Sales Cloud and customization depth.
2. Feature Comparison Overview
| Feature | Odoo CRM | Salesforce |
|---|---|---|
| Lead Management | ✓ | ✓ |
| Kanban Pipeline | ✓ | ✓ |
| Custom Stages & Tags | ✓ | ✓ |
| Email Integration | ✓ | ✓ |
| SMS & WhatsApp Integration | ✓ | Add-on |
| Calendar & Meetings | ✓ | ✓ |
| Automated Follow-ups | ✓ | ✓ |
| Sales Forecasting | ✓ | ✓ |
| AI-based Lead Scoring | Add-on | ✓ (Einstein AI) |
| Opportunity Management | ✓ | ✓ |
| Quotation Templates | ✓ | ✓ |
| CPQ Integration | ✓ | Add-on |
| Mobile App | ✓ | ✓ |
| Custom Reports | ✓ | ✓ |
| Dashboard KPIs | ✓ | ✓ |
3. Usability & UI
Odoo uses a clean, modern kanban pipeline with drag-and-drop functionality. It's simple to use and intuitive for small teams. Salesforce has a robust UI, but it can feel overwhelming for new users. Setup and customization often require certified admins.
4. Integration Capabilities
- Odoo: Native integration with Inventory, Sales, Helpdesk, Accounting, Email Marketing, and eCommerce.
- Salesforce: Connects with thousands of apps via AppExchange. Native Salesforce integrations require paid tiers or third-party setups.
5. Pricing Comparison
- Odoo CRM: Free for single app. Full suite at ₹849/user/month (includes Sales, Invoicing, Helpdesk, etc.)
- Salesforce Sales Cloud:
- Starter: $25/user/month
- Professional: $80/user/month
- Enterprise: $165/user/month
- Unlimited: $330/user/month
Odoo is significantly more affordable, especially when CRM is just one part of the business process.
6. Best For
- Odoo: SMBs, growing startups, and companies looking for all-in-one ERP + CRM.
- Salesforce: Large enterprises, teams requiring complex automation, or companies with the budget for heavy customization.
Conclusion
Both Odoo and Salesforce offer powerful CRM features. However, Odoo provides exceptional value for money, simple usability, and native ERP integration — making it the better choice for small and mid-sized businesses in 2024. Salesforce remains unbeatable for enterprise-level complexity and AI-powered sales enablement.
Need a CRM that grows with your business and doesn't break the bank?
Try Odoo CRM today.
