Odoo 18's Website Builder is a drag-and-drop editor included free in the Community edition: you pick a theme, drop building blocks onto the page and edit text in place, with no coding. Because it shares one database with CRM, Sales and eCommerce, a contact form creates a real lead and a product page sells real stock.
In today's digital world, your website is often the first impression your business makes. Odoo 18 Website Builder makes it easy for anyone — marketer, entrepreneur, or small business owner — to build a stunning, professional website without touching a line of code.
And because it's part of the larger Odoo suite, your website naturally connects to your CRM, eCommerce, sales, marketing, and helpdesk apps — saving you time and boosting efficiency.
Drag and Drop Simplicity
Odoo's website editor is completely drag-and-drop. Simply select elements (text, images, buttons, forms, etc.) and place them exactly where you want.
- No coding required
- Live preview as you edit
- Undo/redo options
- Flexible layout blocks (columns, rows, grids)
Building pages becomes as easy as putting together a PowerPoint slide!
Using Pre-Built Themes and Templates
Choose from a wide range of professional themes designed for different industries:
- Corporate websites
- Online stores
- Consultancy and service providers
- Events and conference pages
- Portfolio and personal branding sites
Each theme is fully customizable — change colors, fonts, styles — to match your brand identity perfectly.
Built-In SEO Optimization Tools
Good design means nothing without visibility. Odoo helps you optimize for search engines right from the start:
- Customizable meta titles and descriptions
- Automatic sitemap generation
- Schema markup for rich results
- Fast page loading (performance matters for SEO!)
- On-page SEO tips built into the editor
This helps you rank higher on Google and attract more organic traffic over time.
Mobile-Responsive by Default
With Odoo 18, your website automatically adapts to mobile, tablet, and desktop devices. No extra work needed!
- Responsive layouts
- Touch-friendly menus and buttons
- Mobile previews built into the editor
Since over 60% of web traffic today comes from mobile devices, this feature is crucial.
eCommerce, Blog, and CRM Integration
Want to sell online? Add a blog? Capture leads? With Odoo, it's all connected:
- eCommerce: Sell products and manage payments easily
- Blog: Publish content and improve SEO
- CRM: Capture leads directly from your website forms
- Live Chat: Engage visitors instantly
You don't need separate platforms or messy integrations — it's all native and seamless.
Website Analytics and Lead Tracking
Odoo's built-in analytics tools help you track performance easily:
- Page views, unique visitors, and bounce rates
- Visitor locations and devices
- Conversion tracking for forms and purchases
- Lead source identification (e.g., organic, ads, referrals)
Plus, you can integrate Google Analytics and Facebook Pixel easily for even deeper insights.
Best Practices for a High-Converting Website
- Keep your design clean and navigation simple
- Use strong calls-to-action (CTAs) on every page
- Highlight trust signals (testimonials, certifications)
- Optimize page load speeds
- Regularly update your content (blogs, news, offers)
Conclusion
With Odoo 18 Website Builder, anyone can create a modern, beautiful, and high-performing website — fully integrated with the tools you need to grow your business. No designers, no developers, no huge budgets required.
Need help launching your new website with Odoo? Our experts are ready to assist you!
Questions we get asked
Is Odoo 18 Website free?
Yes. The website module is LGPL-3 and part of Odoo 18 Community, as are Blog, Forum, eLearning and eCommerce. You can build and publish a full site, including an online shop, without an Enterprise subscription. What you pay for is hosting, whether that is Odoo Online, Odoo.sh or your own server, plus your payment provider's fees.
Do I need to know HTML to use the Odoo 18 website builder?
No. You edit the live page: drag a building block in from the side panel, click text to retype it, and use the block's options to change layout, colours, spacing and animation. HTML, CSS and custom SCSS are available through the code editor for people who want them, but nothing in the standard flow requires writing any.
What SEO tools does Odoo 18 include?
Every page has an Optimize SEO dialog covering its title, meta description, keywords, social preview image and canonical URL. Odoo generates the sitemap and robots.txt, adds structured data for pages such as products and events, and lets you set image alt text from the editor. Analytics and marketing tags are added once in the website settings.
Is an Odoo 18 website mobile-friendly?
Yes. The themes and building blocks sit on a responsive grid, and the editor has desktop, tablet and mobile preview buttons so you can check and adjust each breakpoint. Individual blocks can be hidden on mobile or on desktop from the block's own options, which is how you keep a heavy hero section off small screens.
Can I run several websites from one Odoo 18 database?
Yes. Odoo 18 supports multiple websites in a single database, each with its own domain, theme, menu, pages and published products, while sharing the same contacts, orders and stock behind the scenes. That is how companies run separate brands or country sites without paying for and maintaining a second Odoo instance.