Odoo 18 Events is free in the Community edition and covers the whole run of an event: a published page on your website, ticket types sold through eCommerce, automatic confirmation and reminder emails, a unique barcode badge per attendee for check-in, and an agenda of talks that can carry a video stream for an online audience.
Planning an event takes a lot of moving parts — marketing, registration, logistics, communication, ticketing. Odoo 18 brings all these activities under one roof, so you can plan, promote, sell, host, and follow up without needing multiple tools.
It's perfect for:
- Business conferences
- Training sessions
- Webinars
- Workshops
- Networking events
And because it's integrated with Odoo CRM, Email Marketing, and Website, you get full visibility over every attendee journey.
Creating and Managing Events
Creating an event in Odoo is as easy as filling out a form:
- Event name, date, and venue
- Speaker or host information
- Ticket options (free, paid, VIP)
- Event agenda and sessions
- Capacity limits and waitlists
You can create one-time events or recurring ones — and manage everything from a simple dashboard.
Event Ticketing and Registration
Odoo handles your ticket sales and registrations seamlessly:
- Create multiple ticket types (standard, early bird, VIP)
- Collect attendee information during registration
- Accept online payments securely
- Send automatic registration confirmation emails
- Generate attendee badges and QR codes for check-in
This removes the need for external ticketing platforms — saving fees and keeping all your data in-house.
Promoting Your Events
Promotion is built into the Odoo Events module:
- Create dedicated event landing pages
- Launch email marketing campaigns to invite contacts
- Automate social media posts
- Use lead scoring and segmentation for targeted invites
- Offer promo codes and discounts for early registrants
Plus, all promotions are tied to your CRM — making follow-up and lead nurturing even easier post-event.
Hosting Webinars and Online Events
Odoo 18 makes it simple to manage online events like webinars:
- Publish webinar details on your website
- Send automated login links to attendees
- Integrate with video conferencing platforms (Zoom, Google Meet, etc.)
- Track attendance and engagement metrics
This is ideal for training sessions, product demos, or thought leadership series.
Automating Reminders and Follow-ups
Odoo helps you stay connected to your attendees automatically:
- Send event reminders 24–48 hours before
- Post-event "Thank you" emails
- Survey attendees about their experience
- Follow up with non-attendees for future events
Automation keeps your brand professional and your communication timely.
Event Analytics and ROI Tracking
Was your event successful? Odoo gives you the data to know for sure:
- Registration vs attendance rates
- Revenue and profitability reports
- Lead generation and CRM integration
- Survey feedback analysis
Better insights lead to better future events — and higher ROI.
Best Practices for Successful Events
- Start promotions early and use multiple channels
- Offer multiple ticket types for more flexibility
- Send personalized communications based on attendee type
- Gather feedback post-event and act on it
- Use event analytics to plan future improvements
Conclusion
With Odoo 18 Events, you can turn event planning chaos into a streamlined, profitable, and brand-building experience. Whether online or in-person, Odoo gives you all the tools you need — from registration to reporting.
Need help organizing your next event with Odoo? Let's make it a success together!
Questions we get asked
Is the Events app free in Odoo 18?
Yes. The Events modules are all LGPL-3 and part of Odoo 18 Community: the core Events app, the website pages, Event Sales for paid tickets, Event Booths for exhibitor stands and the talk agenda. You pay for hosting and for your payment provider's transaction fees, not for the app or for a per-attendee ticketing charge.
Can I sell paid tickets in Odoo 18?
Yes, through Event Sales together with eCommerce. You create ticket types with their own price, sales window and seat limit, and the registration goes through the normal shop checkout, so any configured payment provider works and a sales order and invoice are produced. Free events skip the checkout and confirm the registration straight away.
How does attendee check-in work?
Every registration is given a unique barcode, which is printed on the attendee badge. On the day you scan it, with the Barcode app, a hardware scanner or a phone camera, and the registration is marked as attended, with a warning if that code has already been used or belongs to a different event. The counts update live.
Can Odoo 18 host a webinar?
Odoo publishes and manages the webinar rather than streaming it itself. A talk in the event agenda can carry a YouTube or Vimeo link that is embedded on its page and revealed when the talk goes live, so registrants watch from your own site. For Zoom, Teams or Meet, you put the joining link in the registration or reminder email.
Are reminder emails automatic?
Yes. Each event has a list of communications: a message sent immediately on registration, and others scheduled relative to the event, such as three days before, an hour before, or after it ends for a thank-you or a feedback survey. Set them on the event type and every event created from that type inherits the whole schedule.