Odoo 18 spreads marketing across three apps: Email Marketing and SMS Marketing, both free in Community, and Marketing Automation, which is Enterprise-only and runs the multi-step campaigns that wait for a contact to act and then branch. Together they send, segment and report without leaving the database your CRM already lives in.
In today's digital world, customers expect timely, personalized communication. But manually managing emails, SMS, and follow-ups quickly becomes overwhelming. That's where Odoo 18 Marketing Automation shines — creating dynamic, data-driven campaigns that work while you sleep.
Less busywork. More meaningful engagement.
Creating Email Campaigns in Odoo
With Odoo's drag-and-drop email editor, you can design professional, mobile-friendly emails in minutes.
Email Features
- Pre-designed templates
- Personalized content (merge tags for names, companies, etc.)
- Scheduled sending
- Open, click, and bounce tracking
Whether it's newsletters, product launches, or customer follow-ups — Odoo handles it beautifully.
SMS Campaigns for Instant Outreach
Want even faster responses? SMS marketing is built into Odoo 18.
- Send promotional SMS to segmented lists
- Remind customers of appointments or offers
- Automate SMS triggers based on behavior
SMS open rates are often 3x higher than email — making it a powerful addition to your toolkit.
Building Marketing Automation Workflows
Odoo lets you build smart workflows based on customer actions and behaviors.
Example
- Lead fills out a form ➤ Send welcome email
- Lead opens the email ➤ Send product demo link
- Lead clicks the demo ➤ Assign salesperson follow-up task
These flows are easy to set up with Odoo's visual workflow builder — no coding required!
Lead Nurturing and Customer Journeys
Lead nurturing helps move prospects through your sales funnel over time.
- Score leads based on interactions (opens, clicks, website visits)
- Send progressive content based on their stage
- Re-engage cold leads automatically
With smart nurturing, you turn leads into loyal customers — without needing manual follow-ups at every step.
Customer Segmentation and Personalization
Odoo 18 lets you create targeted customer lists based on any field, behavior, or purchase history.
Segment Examples
- Customers who bought Product A but not B
- Leads from a specific campaign or region
- Inactive customers (no purchase in 90 days)
Sending the right message to the right person at the right time increases conversion dramatically.
Campaign Analytics and A/B Testing
Data drives better decisions. Odoo provides detailed campaign reports, including:
- Open and click rates
- Conversion tracking
- Bounce and unsubscribe rates
Plus, you can A/B test email subjects, layouts, and calls-to-action to optimize results over time.
Best Practices for Marketing Success
- Keep your email lists clean and updated
- Use personalization wherever possible
- Mix email and SMS for maximum impact
- Automate based on real customer behavior, not just time
- Analyze every campaign and adjust strategies based on data
Conclusion
With Odoo 18 Marketing Automation, you can deliver smarter, faster, and more effective campaigns that drive real results — all while freeing your team from repetitive tasks.
Want to build powerful marketing funnels with Odoo? Let's design your marketing automation strategy together!
Questions we get asked
Is Odoo 18 Marketing Automation free?
No. The Marketing Automation app, which builds the multi-step workflows that wait for an action and branch on it, is licensed OEEL-1 and needs an Odoo Enterprise subscription. Email Marketing and SMS Marketing are LGPL modules included in Odoo 18 Community, so one-off campaigns, mailing lists, templates and open and click statistics cost nothing beyond hosting.
Can Odoo 18 run A/B tests on emails?
Yes, and in Email Marketing itself, so it works on Community. You set the percentage of the mailing list each variant should receive, create the alternative versions inside the same campaign, and Odoo compares their results. When you are satisfied, the winning version goes out to the rest of the list, either manually or on a schedule you pick.
Does Odoo 18 send SMS?
Yes. SMS Marketing is part of Odoo 18 Community and sends to a mailing list or any filtered set of records. The messages themselves go through Odoo's IAP service, which is bought as prepaid credits rather than covered by the licence. SMS can also be fired from an automation rule, from a Marketing Automation step, or one-to-one from a contact's chatter.
How do I segment contacts for a campaign in Odoo 18?
Every mailing targets a model, such as mailing contacts, leads or customers, and a filter on that model. You build the filter in the interface from any field on the record, including computed ones like an opportunity's probability, and save it as a reusable favourite. That is how you build lists such as bought product A but not B, or no order in ninety days.
Does Odoo 18 score leads automatically?
CRM in Odoo 18 computes a predictive lead-scoring probability for each opportunity from your own history of won and lost deals, and that is part of Community. Marketing Automation adds campaign steps that react to opens, clicks and page visits on top of it, but those steps need the Enterprise app. Both write back to the same lead record.